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After a difficult year, the pandemic has changed everything even in the beauty industry. Sustainability in beauty plays an important role across the globe. Here are the natural and green beauty trends that set to dominate the beauty industry in 2021.

Tech and digital advances

In the past year, many industries have been forced to innovate from face-to-face service to the online space. The artificial intelligence (AI) and augmented reality (AR) has become a trend as the smart beauty devices for the customers to try on virtually. It is expected that the online engagement with brand should broaden in 2021.

Refillable formats

Consumers increasingly concerns about the environment. Industry has raced to cater to their needs and concerns and be more inclusive. Reusable and refillable packaging help to reduce overconsumption and promote the sustainable economy. It will be a beauty packaging revolution in 2021.

Support local and use natural ingredients

Under the global pandemic, the trend of support local and small business has been accelerating. Due to the lockdown and movement reduced, consumers tend to avoid in-personal contact and follow stay-at-home orders. Shoppers want to support their local economy and go for the online selling using locally sourced and natural beauty ingredients for products. Organic, local, zero waste and natural products with be the sustainable beauty trends for 2021.


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